Home & About Us
Executive Coaching
Business Development
Admin Staff
Business Start-Up
Copy Writing
Contact Us


Our objectives are to help firms become more profitable by:

1. Increasing the return on investment in new business development

2. Enhancing management performance and staff productivity

3. Making your firm more successful, then our firm becomes more successful


For training to be effective, it must provide what is needed by the individual receiving it and by the firm paying for it.  Seminars customised to meet the specific objectives of both, will be effective and successful.

You have the choice of executive one-to-one coaching and in-house training courses for one-self and colleagues.

Management Course Stage One compulsory training for lawyers below 3 years PQE (7 hours CPD) can be delivered in-house at a much more cost effective rate than sending staff to a public course Lawyers .


We provide a fresh pair of eyes to your marketing and business development activities and provide advice to either continue what you are doing, or how to improve it cost effectively.  We won't suggest change if there is no real need for it Business Development .


Stephanie Dale started Customised Marketing in 1987 after completing an MBA at Durham University Business School and a Diploma in Marketing, following five years in financial services and two years working in Australia, New Zealand, Mexico and Guatemala.  Initially the business concentrated on the property development industry providing marketing and PR consultancy services.

In 1994, she also began training in two colleges and a university. In 1997 whilst training delegates from FTSE 250 companies in London for two years, she was asked to train lawyers in management and marketing. This lead to eventually working predominantly with lawyers, providing strategic business consultancy advice, marketing tactics and partners' meetings facilitation services.

She became a Law Society (later Solicitors Regulation Authority) Authorised Trainer which means that authorised CPD points can be gained by lawyers receiving relevant training from her.

Stephanie established Customised Professional Development in 1997 to service the legal industry with business advice and Solicitors Regulation Authority authorised CPD courses.
As from 31.10.14 the SRA has abandoned authorisation of all legal trainers.

In 2005, Stephanie Dale was commissioned by The Law Society to write a book: Profitable Conveyancing, a practical guide for Residential Conveyancers, published by Law Society Publishing.
1n 2008, she was commissioned to write: Business Development Strategies for Partners and Fee Earners, published by the Ark-Group.

Over the years, Stephanie Dale has helped numerous local & national, small, mid-size and large firms to achieve their objectives for their clients, through their staff and by their sheer hard work, determination and shared sense of vision. 

She continues to bring out the best in people.

Her other passions include carriage driving, she teaches beginners with her own horses http://www.learntocarriagedrive.co.uk , and flying (PPL).

                                                           CONTACT US

                                                           01666 505051